# Consumption

## **Overview**

The **Consumption** **Analytics** tab displays how audiences are using your content—primarily focusing on streams and downloads. You can see total stream counts, selected (filtered) streams, and a breakdown by DSP. This is the go-to page for a high-level view of your catalog’s performance and to identify which platforms drive the most traffic.

## **Feature Breakdown:**

* **Total Streams vs. Selected Streams**: Compare your overall performance vs. filtered views.
* **Platform Breakdown**: Apple Music, Spotify, Amazon, and more.
* **Album & Track Downloads**: Identify how many downloads occur in a given period.
* View streams and downloads by **Discovery type, Source of stream and subscription**.
* **Customize** **Date Range & Granularity**: Switch between daily, weekly, monthly, or quarterly data.
* **Exclude** platforms like TikTok.

## **Who Is It For?**

* **Label Managers** wanting to see which artists are trending upward or downward in terms of raw consumption.
* **Artist Teams** needing a quick snapshot of daily or weekly performance for promotional planning.

**Real-World Scenario #1**\
A label manager wants to measure streams after a major playlist placement. Using the **Consumption** tab, they filter by date range (the playlist’s active period) and watch for spikes in daily streams.

**Real-World Scenario #2**\
An artist checks monthly track downloads. They notice Apple Music has more album downloads than other services, prompting them to focus on Apple Music-specific promotions.

## **Key Benefits**

* Quickly see total consumption volumes and confirm promotional campaign impacts.
* Identify top-performing DSPs and plan partnerships or targeted marketing.
* Track how downloads compare to streaming consumption over time.

## **How It Works: Step by Step Guides**

1. **Open the Consumption Tab**
   * From the main Analytics menu, click **Consumption**.
2. **Apply Filters**
   * Use the **Exclude TikTok** toggle or select specific DSPs to narrow down the data.
   * Refine by date range (e.g., daily, monthly).
3. **Review the Charts**
   * Switch between line chart or bar chart for stream evolution.
   * Compare total vs. selected streams.
4. **Drill Down**
   * Expand the table below the graph to see album downloads, track downloads, or DSP-level data.

*(Link out to more detailed “How To” guides if needed.)*

## **Frequently Asked Questions**

* **Q1: Why are my downloads not showing on certain DSPs?**\
  A: Not all DSPs support downloads. Also, some might delay reporting. Double-check your date range or contact support for platform-specific delays.
* **Q2: How do I switch from daily to monthly data?**\
  A: Use the granularity drop-down in the top-right corner of the chart.

## **Keep Reading**

* How to Create Custom Data Filters
* Ingesting Data from New DSPs

## **Next Steps and Future Releases**

* **More DSP Integrations**: Expanding the list of integrated streaming platforms.