Consumption

Overview

The Consumption Analytics tab displays how audiences are using your content—primarily focusing on streams and downloads. You can see total stream counts, selected (filtered) streams, and a breakdown by DSP. This is the go-to page for a high-level view of your catalog’s performance and to identify which platforms drive the most traffic.

Feature Breakdown:

• Total Streams vs. Selected Streams: Compare your overall performance vs. filtered views.

• Platform Breakdown: Apple Music, Spotify, Amazon, and more.

• Album & Track Downloads: Identify how many downloads occur in a given period.

• Customize Date Range & Granularity: Switch between daily, weekly, monthly, or quarterly data.

• Exclude platforms like TikTok.

Who Is It For?

• Label Managers wanting to see which artists are trending upward or downward in terms of raw consumption.

• Artist Teams needing a quick snapshot of daily or weekly performance for promotional planning.

Real-World Scenario #1 A label manager wants to measure streams after a major playlist placement. Using the Consumption tab, they filter by date range (the playlist’s active period) and watch for spikes in daily streams.

Real-World Scenario #2 An artist checks monthly track downloads. They notice Apple Music has more album downloads than other services, prompting them to focus on Apple Music-specific promotions.

Key Benefits

• Quickly see total consumption volumes and confirm promotional campaign impacts.

• Identify top-performing DSPs and plan partnerships or targeted marketing.

• Track how downloads compare to streaming consumption over time.

How It Works: Step by Step Guides

1. Open the Consumption Tab

   • From the main Analytics menu, click Consumption.

2. Apply Filters

   • Use the Exclude TikTok toggle or select specific DSPs to narrow down the data.

   • Refine by date range (e.g., daily, monthly).

3. Review the Charts

   • Switch between line chart or bar chart for stream evolution.

   • Compare total vs. selected streams.

4. Drill Down

   • Expand the table below the graph to see album downloads, track downloads, or DSP-level data.

(Link out to more detailed “How To” guides if needed.)

Frequently Asked Questions

• Q1: Why are my downloads not showing on certain DSPs? A: Not all DSPs support downloads. Also, some might delay reporting. Double-check your date range or contact support for platform-specific delays.

• Q2: How do I switch from daily to monthly data? A: Use the granularity drop-down in the top-right corner of the chart.

Keep Reading

• How to Create Custom Data Filters

• Ingesting Data from New DSPs

Next Steps and Future Releases

• Consumption Forecasting: We plan to add predictive analytics that estimate future stream counts.

• More DSP Integrations: Expanding the list of integrated streaming platforms.