Engagement

Engagement Metrics

• Skip Rate: Percentage of listeners who skipped the track.

• Completion Rate: Percentage of listeners who completed the track.

• Saves: How many times the track was added to libraries.

• Sub30 Streams: Streams that lasted less than 30 seconds.

Overview

The Engagement tab goes beyond raw stream counts and helps you see how listeners interact with your music. Monitor skip rates, completion rates, saves, and sub-30-second streams. This level of detail can help you refine tracklist orders, marketing messages, and promotional strategies to retain listener interest.

Feature Breakdown:

• Skip Rate: Percentage of listeners who skip before a certain threshold.

• Completion Rate: Percentage who finish the track.

• Saves: Times a track was added to libraries or playlists.

• Sub30 Streams: Streams that last fewer than 30 seconds.

Who Is It For?

• A&R Teams assessing track performance to guide single selection and track arrangement.

• Marketing & Promotion specialists aiming to reduce skip rates and boost track completion.

Real-World Scenario #1 An A&R manager notices a high skip rate on a particular track. They consider repositioning that track in the album’s sequence or editing its intro to hook listeners faster.

Real-World Scenario #2 A label’s digital marketing manager checks save metrics after a social media push that encourages fans to add songs to their libraries.

Key Benefits

• Optimize Track Order: Identify which parts of an album lose listener interest.

• Improve Listener Retention: Track completion rates to see if promotional strategies are working.

• Refine Marketing: Analyze saves to measure how well your campaigns convert passive listeners into fans.

How It Works: Step by Step Guides

1. Open the Engagement Tab

   • Access via the Analytics menu.

2. Check Key Metrics

   • Skip Rate, Completion Rate, Saves, and Sub30 Streams appear in the main chart or table.

3. Adjust Filters

   • Filter by date range, DSP, or specific tracks/releases.

4. Compare Changes Over Time

   • Identify trends in engagement to see if promotional efforts or track changes are effective.

Frequently Asked Questions

• Q1: Why might my skip rate be high on certain platforms? A: Listener behavior can differ by DSP. Evaluate track intros or transitions, and consider region-specific listener habits.

• Q2: How do I see the actual number of saves instead of a percentage? A: Depending on the chart view, you can toggle between percentage and absolute numbers in the display settings.

Additional Resources

• Optimizing Track Arrangement: Best Practices

• Using Engagement Insights for Marketing Campaigns

Next Steps and Future Releases

• Deeper Skips Analytics: Additional data on time stamps when skips occur.

• Engagement Benchmarks: Industry-wide metrics for comparing your skip and completion rates.