# Engagement

**Engagement Metrics**

* Skip Rate: Percentage of listeners who skipped the track.
* Completion Rate: Percentage of listeners who completed the track.
* Saves: How many times the track was added to libraries.
* Sub30 Streams: Streams that lasted less than 30 seconds.

## **Overview**

The **Engagement** tab goes beyond raw stream counts and helps you see how listeners interact with your music. Monitor skip rates, completion rates, saves, and sub-30-second streams. This level of detail can help you refine tracklist orders, marketing messages, and promotional strategies to retain listener interest.

## **Feature Breakdown:**

* **Skip Rate**: Percentage of listeners who skip before a certain threshold.
* **Completion Rate**: Percentage who finish the track.
* **Saves**: Times a track was added to libraries or playlists.
* **Sub30 Streams**: Streams that last fewer than 30 seconds.

## **Who Is It For?**

* **A\&R Teams** assessing track performance to guide single selection and track arrangement.
* **Marketing & Promotion** specialists aiming to reduce skip rates and boost track completion.

**Real-World Scenario #1**\
An A\&R manager notices a high skip rate on a particular track. They consider repositioning that track in the album’s sequence or editing its intro to hook listeners faster.

**Real-World Scenario #2**\
A label’s digital marketing manager checks save metrics after a social media push that encourages fans to add songs to their libraries.

## **Key Benefits**

* **Optimize Track Order**: Identify which parts of an album lose listener interest.
* **Improve Listener Retention**: Track completion rates to see if promotional strategies are working.
* **Refine Marketing**: Analyze saves to measure how well your campaigns convert passive listeners into fans.

## **How It Works: Step by Step Guides**

1. **Open the Engagement Tab**
   * Access via the **Analytics** menu.
2. **Check Key Metrics**
   * Skip Rate, Completion Rate, Saves, and Sub30 Streams appear in the main chart or table.
3. **Adjust Filters**
   * Filter by date range, DSP, or specific tracks/releases.
4. **Compare Changes Over Time**
   * Identify trends in engagement to see if promotional efforts or track changes are effective.

## **Frequently Asked Questions**

* **Q1: Why might my skip rate be high on certain platforms?**\
  A: Listener behavior can differ by DSP. Evaluate track intros or transitions, and consider region-specific listener habits.
* **Q2: How do I see the actual number of saves instead of a percentage?**\
  A: Depending on the chart view, you can toggle between percentage and absolute numbers in the display settings.

## **Additional Resources**

* Optimizing Track Arrangement: Best Practices
* Using Engagement Insights for Marketing Campaigns

## **Next Steps and Future Releases**

* **Deeper Skips Analytics**: Additional data on time stamps when skips occur.