# Geo

## **Overview**

The **Geo** tab highlights where your audience is located, showing you a global map or list-based view of streams, downloads, or revenue by country or region. This helps you target specific markets or plan localized campaigns.

## **Feature Breakdown:**

* **Country-Level Data**: See top countries by streams, downloads, or revenue.
* **Regional Insights**: Drill down into states or provinces in select territories.
* **Filters**: Cross-reference geographical data with DSPs, releases, or date ranges.
* **Map vs. Table Views**: Visualize your global spread with interactive maps or standard table layouts.

## **Who Is It For?**

* **Artists / Managers** looking to identify strong markets for live shows or localized promotions.
* **International Labels** wanting to compare performance across different territories.

**Real-World Scenario #1**\
A manager notices a sudden increase in streams from Latin America. They partner with local influencers and radio stations to capitalize on momentum.

**Real-World Scenario #2**\
A label sees slow but steady growth in Asia. They decide to offer localized releases or translations of track titles and descriptions to appeal to that market.

## **Key Benefits**

* Discover potential touring opportunities or local partnerships.
* Tailor marketing efforts to the language, culture, or local events in high-performing regions.
* Understand how your music performs differently across the globe.

## **How It Works: Step by Step Guides**

1. **Open the Geo Tab**
   * Go to **Analytics** → **Geo**.
2. **Select between Trend and Revenue data**
   * Streams, downloads, or revenue.
3. **Adjust Date Range & Filters**
   * Filter by DSP, track, or artist to refine your geographic data.
   * You can exclude TikTok as a filter to prevent data from skewing
4. **Analyze the Map or Table**
   * Hover over regions on the map or check the table for precise numbers.

## **Frequently Asked Questions**

* **Q1: Why is some country data missing?**\
  A: Certain DSPs may not report detailed geo data or have partial coverage. Check your DSP’s reporting policy.
* **Q2: Can I see city or province-level data?**\
  A: It depends on the DSP. Some provide only country-level data; others offer finer-grained location insights.

## **Additional Resources**

* Geo-Targeted Promotions
* Localizing Your Content and Artwork