Geo

Overview

The Geo tab highlights where your audience is located, showing you a global map or list-based view of streams, downloads, or revenue by country or region. This helps you target specific markets or plan localized campaigns.

Feature Breakdown:

• Country-Level Data: See top countries by streams, downloads, or revenue.

• Regional Insights: Drill down into states or provinces in select territories.

• Filters: Cross-reference geographical data with DSPs, releases, or date ranges.

• Map vs. Table Views: Visualize your global spread with interactive maps or standard table layouts.

Who Is It For?

• Artists / Managers looking to identify strong markets for live shows or localized promotions.

• International Labels wanting to compare performance across different territories.

Real-World Scenario #1 A manager notices a sudden increase in streams from Latin America. They partner with local influencers and radio stations to capitalize on momentum.

Real-World Scenario #2 A label sees slow but steady growth in Asia. They decide to offer localized releases or translations of track titles and descriptions to appeal to that market.

Key Benefits

• Discover potential touring opportunities or local partnerships.

• Tailor marketing efforts to the language, culture, or local events in high-performing regions.

• Understand how your music performs differently across the globe.

How It Works: Step by Step Guides

1. Open the Geo Tab

   • Go to Analytics → Geo.

2. Select between Trend and Revenue data

   • Streams, downloads, or revenue.

3. Adjust Date Range & Filters

   • Filter by DSP, track, or artist to refine your geographic data.

   • You can exclude TikTok as a filter to prevent data from skewing

4. Analyze the Map or Table

   • Hover over regions on the map or check the table for precise numbers.

Frequently Asked Questions

• Q1: Why is some country data missing? A: Certain DSPs may not report detailed geo data or have partial coverage. Check your DSP’s reporting policy.

• Q2: Can I see city or province-level data? A: It depends on the DSP. Some provide only country-level data; others offer finer-grained location insights.

Additional Resources

• Geo-Targeted Promotions

• Localizing Your Content and Artwork

Next Steps and Future Releases

• More Detailed Regional Data: Expanding sub-national insights where available.

• Geo-Based Recommendations: Suggesting promotional strategies tailored to each region.